Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to
learn how podcasting is vividly sterilization the digital countryside.
Definition of Podcasting.
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Colligan defines podcasting as the high technology of time-shifted, portable media. Sounds
simple, but many design and concepts are encompassed inside this phrase:
1.Time-shifted: When you privation it.
2.Portable: Where you want it (e.g. airplane, gym, etc.).
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3.Media: How you poverty it (e.g. MP3, iPod).
Why is Podcasting Important?
Proponents assertion that as a cutting-edge, customer-driven media, podcasting has no human. Folks
like Colligan see it as the proximo of relationship marketing. Business people must learn and understand
its worth now if they expectancy to monetise it to a large extent. Just as digital video recording
is sterilization broadcasting showing habits, podcasting has the latent to decisively alter
personal and house Internet use.
For Paul, podcasting is the best complaisant media for a customer's in a meeting plan. People can
tune in on their own jargon (i.e. time, place, transferral regulations). Present and future trends may even
permit a commercial-free chance. All in all, podcasts are positioned to go the synthetical alternative
or replacement to settle ("drive-hour") radio. Imagine storing your of one's own library on an iPod and
being able to access any variety of delighted on a whim short memory limitations or dependence
on a third political party.
Podcasting, for Passion or Profit?
Colligan and other earliest adopters of podcasting technology oftentimes grip new ideas in an all-consuming
and emotionally-driven bearing. Not every person vies to change state a firm gadget that "spits" out dollars
and looks for big returns.
However, actuality dictates that big players similar to Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are active to put commercial interests front and central. These enterprises
have the possessions and means to dictate podcasting's direction, all the time enhancing their own marque.
Colligan offers a mixture - why not podcast for some eagerness and profit? Doing it for some reasons
simultaneously and doing it correct will elasticity miniature conglomerate owners tremendous mechanical phenomenon inside their station. They
will have the resources to assuage widespread regulars and suspension into new markets quicker.
In Part 2, Paul Colligan goes more than in depth:
- How do I get Started? The C2M2 Method, of pedagogy.
- Is Podcasting Really Viable as a Marketing "Vehicle"?
- Preparing a Podcast.
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